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The Cash Crop for Cash        11/24 06:19

   Johnny Cash's Fame Spurs Ag Education and Pride in Dyess, Arkansas

   Tens of thousands of Johnny Cash fans flock to Dyess, Arkansas, every year 
to visit his boyhood home and learn about his childhood that revolved around 
farming. They also learn about the area's agricultural history and modern farm 
production.

Matthew Wilde
Progressive Farmer Crops Editor

   DYESS, Ark. (DTN) -- Through a thick cloud of dust, Mark Fincher could see 
the faint outline of a small, but significant white farmhouse as he harvested 
soybeans in mid-October near Dyess, Arkansas. It's a home that Fincher has seen 
a thousand times in his 56 years, but it still stirs up thoughts about its 
significance to country music, agriculture and the local community.

   Johnny Cash grew up in the modest five-room house with no running water. He 
and his family spent countless hours working in surrounding fields. Cotton was 
the primary "cash crop," which was picked by hand.

   If Johnny was alive, Fincher believes the Man in Black would be green with 
envy of his John Deere combine and other modern implements compared to 
mule-drawn equipment his family used. A cotton picker today can harvest more 
than 40 acres -- the size of the Cash farm when it was sold -- in four hours. 
It would take the Cashes a couple of months to harvest their cotton.

   "When I'm out cutting soybeans or rice, I think if Johnny could just see 
this now, he would be astounded," said Fincher, whose family was friends with 
the Cashes. "When I started cutting beans, I didn't have air conditioning in 
the combine.

   "What the farmers in the 1940s did in the mule days, it was unreal," he 
added, referring to the working conditions and labor involved with farming. 
"Agriculture has come a long way."

   Thanks to Johnny Cash's stardom, Arkansas State University (ASU) and local 
residents are able to educate people about agricultural history in the Arkansas 
Delta and how food and fiber are grown today. All that occurs while keeping the 
singer's legacy alive.

   About 40,000 Cash fans make the pilgrimage annually to his boyhood home, 
part of the Historic Dyess Colony heritage site maintained by ASU. The 
university acquired the home in 2011 and restored it through proceeds from an 
annual Johnny Cash Music Festival.

   The home, about two miles from Dyess, is open for tours. People can see the 
upright piano that Johnny's mother played, which the family gathered around for 
sing-a-longs. The community's former theater, where Cash watched Tex Ritter 
movies, is now a visitors center. The town's administration building serves as 
a museum filled with Cash memorabilia and history about the colony.

   "People from all around the world and all walks of life come here," said 
Larry Sims, who recently retired as the historic site's facilities manager and 
tour guide. "Most visitors arrive having never heard of the agricultural colony 
or the concept behind it. Many people end up to be as interested in it than 
Johnny and the Cash family. People also learn how Johnny grew up like any other 
kid without a silver spoon in his mouth."

   Sims often explains to tourists how production agriculture has evolved since 
the mid-1930s, when the Cash family started their nearly 20-year farming run in 
the area.

   DYESS COLONY

   Dyess Colony was established in 1934 as a federal agricultural resettlement 
community under the Works Progress Administration (WPA). President Franklin D. 
Roosevelt's New Deal program provided 500 poor, displaced farm families homes, 
jobs and an opportunity for a better life during the Great Depression.

   Arkansas' first WPA Administrator, William Reynolds Dyess, convinced 
government leaders to buy 16,000 acres of mostly swampland in northeast 
Arkansas, which would be turned into subsistence farms. The colony was laid out 
with a town center, with a hospital, school, businesses and homes. It was 
surrounded by mostly 20-acre farms. The colony was named after Dyess following 
his death in 1936.

   The government provided a new three-, four- or five-room house, barn, 
chicken coop and 75 chickens, smokehouse, outhouse, a cow and a mule. Enough 
land was cleared for the farmstead. Arkansas residents had to apply for the 
opportunity, which included Ray and Carrie Cash. After acceptance, the couple 
moved with their children: Roy, 13; Louise, 11; Jack, 5, J.R. (later known as 
Johnny), 3 and Reba, 1, from Kingsland to Dyess in March 1935. Joanne and Tommy 
were born in Dyess.

   "Just like the other 500 families, the Cashes wanted a better life," Sims 
said.

   The farm wasn't free. Families had to earn the right to eventually buy the 
farm by clearing the land to plant crops and make a living. Most farmers grew a 
little corn, hay and milo to feed animals. Each operation had a large garden. 
Cotton, though, paid the bills.

   The Cashes eventually bought the farm for $2,183.60.

   "Agriculture was everything back then," said Billy Suthern, a Dyess resident 
since birth in 1942 and heritage site employee. He remembers seeing Johnny in 
school and talking with him as an adult. "He (Johnny) was just like us; worked 
all the time. When he would visit, he was nice to talk to."

   CASH MEMORIES

   Johnny Cash lived in Dyess until he joined the U.S. Air Force in 1950 after 
graduating high school. To many locals, despite Cash's fame, he's still the boy 
and teenager who worked and played hard and liked to hang out with friends at 
their houses and the Pop Shop in town.

   Mark Fincher's grandparents, Howard and Velma Fincher, moved to Dyess in 
1936 as one of the original colonists to farm. Mark owns and works the original 
farm. Howard and Velma became friends with the Cashes and their son, Dorsey, 
was one of Johnny's best friends.

   "It was a tight-knight community," Fincher said. "Johnny stayed at my 
grandparent's house with Uncle Dorsey possibly more than his own, probably 
because there was some good eating. They had a lot of fun and probably got into 
a little trouble together." Dorsey and Johnny went on their senior trip with 
other classmates to the Grand Ole Opry in Nashville in 1950.

   At an early age, Johnny's musical talent was evident. He sang with family in 
the fields and at friends' houses. Johnny learned to play the guitar and sang 
at church and school functions. 

   In a video posted on the Academy of Achievement website, Johnny said he knew 
at age 4 that he wanted to be a singer after listening to songs played on the 
family's Victrola. His experiences on the farm and growing up in Dyess 
influenced his music.

   The long hours and financial struggles on the farm came through in Cash's 
song "Pickin' Time." A devasting flood in 1937 that forced an evacuation of 
Dyess is chronicled in the hit song "Five Feet High and Rising." Cash visited 
Dyess periodically until his death in 2003.

   "A lot of the stuff Johnny grew up with he sang about," Sims said. "He 
started in the fields and ended up singing for presidents and kings. It's 
amazing how anyone can do that."

   Learn more about the Dyess Colony and the Cash home at:

   https://dyesscash.astate.edu/

   Watch a videos featuring Johnny Cash at:

   -- https://achievement.org/achiever/johnny-cash/#interview

   -- http://www.pbs.org/video/pov-cashs-hometown-dyess-arkansas/

   -- http://www.pbs.org/video/pov-johnny-cashs-childhood-home/

   Matthew Wilde can be reached at matt.wilde@dtn.com

   Follow him on Twitter @progressivwilde




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